Practical Lessons on Why Brands Grow in the Modern Era.
Weekly lessons in Marketing on Growth, Product & AI.
Proudly based in the UAE 🇦🇪
85% of UAE consumers surveyed have already used AI while shopping. Only 32% would trust an AI agent to complete checkout. The gap between those two numbers is where things get interesting.
Sep 15, 2026
The UAE is world-class at generating attention. The real question is what happens after.
Jul 7, 2026